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Herbst, Dieter:
Corporate Identity. Aufbau einer einzigartigen Unternehmensidentitaet, Leitbild und Unternehmenskultur, Image messen, gestalten und ueberpruefen. 3. Aufl.
[2006]
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Herbst, Dieter (1)
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brand
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economic development
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identity
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identity formation
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research activities
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other
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2000-2009
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german
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